Vacation rentals represent a burgeoning opportunity for real estate investors looking not only to capitalize on one of the fastest growing travel segments in the world, but also to enjoy their real estate investment quite literally
But unlike more orthodox segments, the well being of a vacation rental investment surprisingly depends on a keen marketing sense.
It can be helpful to know different marketing avenues that most directly impact occupancy rates:
Listing Sites - There are thousands directories operating inside the vacation rental cyberspace. Annual memberships to these sites can range from few dollars to several thousand per year, the secret is select few good partners able to generate a good amount of bookings.Personal Websites - Personal websites (easily done on the cheap) help convey an owner’s personality and insight in what’s proving to be a very identity-driven industry.Blogging - Perhaps the vacation rental owner’s best marketing weapon is their insider knowledge, which acts to draw travelers away from generic hotel stays and into a more local and authentic experience. Successful vacation rental proprietors tend to be those who share their knowledge about their neighborhood in constructive and generous waysWord Of Mouth - Successful vacation rental owners leverage personal connections in their local environments by connecting with other proprietors (tour operators, restaurant hosts, tourism officials).
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