The Art of Evolving | A family business moves from hand-crafted to machine-made

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In Canavaccio di Urbino, a suburb of the university town, a factory welcomes visitors with a sign that reads “Artista del Legno”—Artist of Wood. Inside, countless hand-crafted, three-dimensional wooden pictures hang on the walls of the hallway and offices. The intricate inlays depict scenes of towns like Urbino, farmers, musical instruments, and the Cross; the products of patience, time and quiet craftsmanship. But behind a closed door at the end of the lobby, come the harsh noises of enormous machines. Nowadays, the factory makes laser-cut plexiglass and wooden goods such as display shelves and boxes.

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