Vacation Rental: Here Are 7 Methods That Are Helping Owners Get More Repeat Guests

See on Scoop.it - Italian Properties - Italiaans Onroerend Goed

80% of a successful vacation property’s business should come from 20% of its clients…

Past guests are a VALUABLE group of people!

Among others, here are a few reasons why I love the topic of guest loyalty so much:

• Loyal guests are predictable: both your expectations of the guest AND their expectations of your property are perfectly optimized


• Loyal guests cost nothing to maintain: unlike the cost (both time and money) of acquiring a new potential guest, a repeat guest costs next to nothing


• Loyal guests are sensitive: since you have done business with the loyal guest before, owners and managers can be much more understanding and pleasant to deal with, a very comforting thing


• Loyal guests do marketing for you: There’s nothing better than third party promotion, and loyal guests love to toot your horn in their own social circles

Now, if you’ve been operating your vacation rental for more than a year or so, chances are you have had a loyal guest and you know what I’m talking about.

Here 7 keys to loyalty or ways you can turn those one-time guests into life-long supporters:

1. Pass along information


2. Turn the traditional sales funnel upside down


3. Keep them along for the ride with a story


4. Solicit their feedback


5. Provide a reason to return


6. Social Media


7. Show appreciation

Read More, click on the photo

See on vacationrentalmarketingblog.com

via Tumblr http://bit.ly/1fFOBJG