vrijdag 13 maart 2015

How Rome became a hive of cinematic activity after government's generous tax breaks

See on Scoop.it - Good Things From Italy - Le Cose Buone d’Italia



With James Bond, Zoolander 2 and the new Ben Hur, Rome is reclaiming its sobriquet “Hollywood on the Tiber”Fifty years after it earned the sobriquet “Hollywood on the Tiber”, Rome is once again a hive of cinematic activity.The renaissance is thanks to generous tax breaks introduced by the government of Matteo Renzi, the youthful prime minister whose main task is to try to inject life into Italy’s moribund economy.While James Bond, in the guise of Daniel Craig, has been roaring around the city in a sleek silver Aston Martin DB10, Ben Stiller, the American actor and director, is in the capital to film Zoolander 2, a sequel to Zoolander (2001), the box office hit which parodied the ludicrous excesses of the fashion industry.

See on telegraph.co.uk




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