zaterdag 23 mei 2015

2017 Maserati Alfieri: Guaranteed to Be Not F-ing Boring - Feature

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This Italian stunner will pack twin turbochargers—and it will be far from boring. Full details at Car and Driver.Maserati CEO Harald Wester is on record saying that his brand’s future lies in “adorable handcrafted imperfection,” which to our ears sounds like the description of a three-legged Vermont Teddy Bear rather than an Italian grand tourer. But Wester chooses his words to distance Maserati from the homogeneity and sterility of the German automakers, even as it goes toe-to-toe with them. Of this competition, Wester pulls no punches and minces no words. “They’re fucking boring,” he recently told the press.This is the mind-set that will spawn the Alfieri, a 2+2 coupe that’s smaller, sharper, and less expensive than the brand’s GranTurismo. While the Alfieri will play a bit part in the sales figures relative to Maserati’s upcoming Levante SUV, the coupe has a key role in plotting the brand’s direction as it carves out a niche between Alfa Romeo and Ferrari in the $70,000-to-$150,000 range.
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