It seems that consumers in Italy are saying ‘Pasta La Vista’ according to, new research from Mintel which reveals that sales of pasta in Italy had a compound annual growth rate (CAGR) of -2% between 2011 and 2015, with sales falling to 908,100 tonnes in 2016.Mintel research reveals that health is the reason this national cuisine has fallen on hard times. Indeed, today, almost one quarter (23%) of Italians say they are limiting the amount of pasta in their diet for health reasons, rising to 28% of those aged 55 and over.
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