Italian fashion house Valentino emerges as the most eco-friendly luxury fashion brand in a survey conducted by environmental organisation Greenpeace regarding environment policies.
Greenpeace asked 15 luxury fashion brands to answer 25 questions about their production processes and policies, deforestation and the toxic pollution of the planet’s water resources. The fashion houses approached for the survey were Italian and French.
Greenpeace sent each a kit containing a glove and a link to a survey on three areas of the brands’ global supply chain. The labels’ leather-purchasing policies to assess whether leather used comes from cattle linked to Amazon destruction. The brands’ pulp-purchase policies to assess if paper pulp used in packaging is produced by corporations like those in Indonesia that destroy the rainforests and the habitat of the Sumatran tigers. Finally, the fashion houses’ policies on textile production, to assess whether the production and processing cycles of products use hazardous chemicals that could jeopardise global water resources. The organisation published a table of rankings based on the content and completeness of companies’ responses.
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