Manufactured by Benelli and rebranded as Wards, these Riverside bikes were sold via mail order, with the customer receiving a crate and having to do the building.
It is yet not clear why did the Chicago department store changed the branding of these machines, especially as Benelli was a common presence among the winners of racing events back in the 60s, but it looks like this question will forever remain unanswered.[…]
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