Two weeks ago, the son of the man who invented the Moka coffee pot died in Switzerland aged 93 and received a fitting send-off.As a tribute to his gift to coffee lovers, Renato Bialetti’s ashes were placed in an over-sized replica of the famous coffee pot at his funeral near Milan. His father Alfonso invented the aluminium, eight-faceted stovetop coffee pot in 1933 and Renato took over the business in 1946. Soon afterwards, he mounted a marketing campaign so successful it took the Moka from the markets in Piedmont to kitchens throughout Italy.The result? Nine out of ten Italian households own a Moka and over 300 million have been sold worldwide.
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